Why invest in wine?


Whatever your level of knowledge of wine, the benefits of investing in the red gold are very often described in press articles or by wine lovers, with varying degrees of knowledge of the fine wine market.
In particular, you will find many press articles explaining the advantages of investing in wine, with examples of exceptional capital gains. These articles often compare two auction prices recorded on different dates and calculate the percentage gain over time.

With over 40 years' experience in the wine business, we can confirm thatinvesting in wine can be a fantastic source of investment, but only if you understand the buying and reselling mechanism and are vigilant.

First of all, we need to define more precisely the wines in which it is worth investing.

To invest in wine properly, however, you need to identify the huge ecosystem that this market represents (estimated at €13 billion in France in 2019). To begin with, you need to distinguish between wines with ageing potential and a prestigious international reputation: these are the ones that are worth investing in (this is a small sub-market representing around €2.5 billion in 2022, or less than 10% of the total wine market).
In fact, when we talk aboutinvesting in wine, we're talking more specifically about "great wines", i.e. grands crus and rare wines.

By definition, they are produced in finite, controlled quantities, making them a rare commodity that improves with age. It is therefore a product whose value can only increase over time, making it a relatively safe investment.

What's more, it's a tangible asset that you can display in your cellar and that can be consumed at any time, giving it not only investment value but also use value.
It is also important to understand how wine is bought and sold.

In conclusion, wine is the ideal investment if you are passionate about great wines, the terroir and history. Vin de garde and fine wines are products that can only increase in value, and are produced with this in mind.
However, it is essential to be familiar with the mechanics of this very specific market and to be patient: wine is a long-term investment.

What are the advantages of investing in wine?
Investing in wine offers a number of advantages, including the possibility of diversifying your wealth by adding a tangible asset to your portfolio. Grand cru and other quality wines can increase in value over time, which can offer an attractive return. What's more, wine is a way of combining the art of living with a financial investment. Well-chosen bottles can also serve as collectors' items.

What are the risks associated with investing in wine?
Like any investment, wine involves risks. Variations in temperature and inadequate storage conditions can affect the quality of bottles. It is also important to manage market fluctuations, as wine prices can vary according to demand and trends. Good management and professional advice can help mitigate these risks.

How do I choose wines to invest in?
When investing in wine, it is crucial to choose high-quality bottles, often grands crus renowned for their potential to increase in value. Selection criteria include the reputation of the wine, the reputation of the producer and the rarity of the bottles. Using a comprehensive guide and consulting industry professionals can help you make informed choices.

What role does storage play in wine investment?
Storage is essential for preserving the quality of investment wines. Ideal conditions include a stable temperature, controlled humidity and absence of direct light. Space management in a cellar or the use of specialist conservation services are important to keep bottles in good condition and maximise their value.

What is the potential return on an investment in wine?
The profitability of an investment in wine depends on a number of factors, including the quality of the bottles, market conditions and the length of time the wine has been held. In general, grands crus and rare wines have a higher potential value. By following market trends and selling at the right time, you can make a significant return on your investment. It is advisable to monitor wine selling prices and regularly evaluate the performance of your investments to maximise profitability.